Word of Mouth
Speechwriting service for nonprofit leaders, political candidates, and business executives.
Click on each image for a full view, as well as a description of UX design choices.
The Goal
Create UX mockups for the client’s new (and first) website, based on two of the client’s favorite websites.
The client had two additional requests for the UX Design: integration of the color purple as a symbol of royalty, and a "and sexy feel."
The Team
Bridge Strategy consultants Shirley Tan and Audrey Mock. Under the supervision of project managers Shirley Lei and Alice Pan.
UX Best Practices
Rather than perform our own best practices and user research, the client requested that we draw inspiration from two specific websites:
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Refer to Fenway Strategies' website for "look and feel."
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Refer to West Wing Writers' website for "distinction of services."
We narrowed down three main characteristics of Fenway Strategies' "look and feel":
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Low exposure photos with color overlays; the color used for overlays also appears as "pops" of color throughout the website.
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Highlighted, bolded, circled, or otherwise visually spotlighted spotlighted text to call attention to ideas they want to emphasize.
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A sleek and modern aesthetic created by sans serif fonts, ample blank space, and clean straight lines.
We then selected two key features of West Wing Writers' "distinction of services:"
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Three defined aspects of the speechwriting process (West Wing Writers use "develop ideas,""express ideas," and "amplify ideas").
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Detailed explanations of each step of their process, listed in chronological order.